Ever since I participated in Adidas street basketball competition when I was 18, I have always wanted to be involved in sports-related campaign. I love sports, especially those team-based ones where different individuals come together to play as one. Think Coach Carter, Remember the Titans.
Now, forth year into my PR career, I have done indie films (another passionate subject), cars (oh-so-cool), gadgets, travel, some bit of corporate, and most recently, beer (hic), never once I’ve got the chance to be involved in massive, on-ground, sports-related campaign.
But hei, soon, very soon, my dream will come true! I’m excited!! Wheeeee..